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Roosters Prez Expects Big Boost in Wings Sales for Super Bowl

COLUMBUS (Ashley Yore/Ken Hines) -- A local restauranteur hopes football fans' appetite for chicken wings will help boost profits after sluggish winter sales.

Roosters President Dan Ponton and his staff are gearing up for Sunday's Super Bowl, when they expect to see a big increase in the number of wings consumed inside their restaurants, as well as a spike in takeout orders.

It is pretty much the biggest single day of the year for Roosters. We'll sell about 350,000 chicken wings, and these are just the chicken wings, these aren't the boneless," Ponton said. "So 350,000 a week. Super Bowl week, we will sell about 510,000.

Ponton is more excited about the boost in sales that will come with this season's Super Bowl than those of years past due to the bitter cold and heavy snowfall that has hit central Ohio this winter.

It really hurt our sales. As you know, people, they really don't want to go out in zero or minus-zero degree temperatures," Ponton said. "So our business was probably down 8 percent last week."

Roosters managers will increase their staff by 30 percent on Super Bowl Sunday, according to Ponton.

Super Bowl XLVIII airs Sunday at 6:30 p.m. on FOX 28.
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